Rethink.

All around the world, a new way of thinking is growing stronger day by day: We humans are reassessing the way we live our lives and the way we treat our shared home – our planet. People are rethinking.

For us, Rethink is a company philosophy and a change process. We want to challenge ourselves and the outside world to rethink. We believe that the world will win with solutions based on renewable materials. This is why Stora Enso as a company is rethinking its business.

Redefine.

Stora Enso is the global rethinker of the packaging, paper, and wood products industry. We always rethink the old and expand to the new to offer our customers innovative solutions based on renewable materials.

Stora Enso’s new identity symbolises the company's commitment to creating a sustainable future for our planet by developing innovative solutions based on renewable materials. The design of the new logo reflects the shapes related to Stora Enso’s business and products as well as the unending cycles of nature. Its form is also inspired by the petalless flower of the eucalyptus tree, an increasingly important source for pulp production.

Redesign.

Around 100 million tonnes of plastic are produced each year of which 10 million tonnes end up in the sea. Currently 41 per cent of all the world’s packaging products are made of plastic, while fibre-based packaging accounts for only 20 per cent. What if the last two figures could be reversed?

Stora Enso has an important role in the value chain with our packaging customers. New approaches to materials require new approaches to design as well.

Recycle.

There is no such thing as waste. Recovered fibre is an increasingly important raw material for Stora Enso. In 2010 it accounted for 26 per cent of our total fibre use, making Stora Enso one of Europe’s leading users of recovered fibre.

Paper waste is as valuable as the wood we get from the forests. In Belgium the nickname for this raw material is "the urban forest". Our Langerbrugge Mill uses only recovered paper as raw material. The mill produces its own bioenergy and even the ashes left from the process are reused as raw material for the building industry.

Learn more: The world consumption of recovered paper.

Rebuild.

Wood is the building material of the future. Cross-laminated timber (CLT) is the new challenger in the field of construction. It has enormous potential in urban areas, from 140 metre wind turbine towers to high-rise residential buildings. Take for example the Stora Enso Urban MultiStoreyTM buildings, which are based on CLT. They act as enormous carbon sinks by binding tonnes of carbon dioxide. 7% of the world’s CO2 emissions result from producing and using concrete in construction, while airline traffic for example is responsible for only 2-3%. Could wood be part of the solution to reduce CO2 emissions in construction?

The amount of CO2 an 8-storey CLT house binds from the air.

Revive.

In Veracel, Brazil we are reviving local biodiversity while producing over a million tonnes of pulp from plantation trees yearly. Half of the total land in Veracel is set aside for biodiversity conservation and 400 hectares of rainforest is replanted yearly on previously degraded land.

Learn more: Hard talk about global responsibility

Reimagine.

Up to 70 per cent of all Stora Enso’s major innovations are inspired by our customers. Today, these innovations are made in several areas: wood, fibre, services, and bioenergy. Tomorrow, who knows if Stora Enso nanomaterials will be used to build emission-free vehicles? Or if intelligent packaging solutions will help reduce starvation? Or if module-based wood composite buildings with intelligent features will significantly improve our standard of living? What we do know is that renewable materials will play a powerful role in creating a better and more sustainable life in the future.

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